Direct Marketing for Aircraft Washing Companies

If you are in an aviation service business at an airport which is not as busy as some of the busiest airports then you need to be extremely aggressive with your marketing to ensure that your business has new clients and is successful. Just having a certain number of clients is not a smart idea because aircraft owners change overtime and the attrition rate of customers is about 20 percent per year.

One of the best ways that we have found to market our aircraft washing and cleaning service is to go down to the county courthouse and look at the tax use records. In many states the county charges a small assessment fee on aircraft. If you get a list of all the aircraft owners it is smart to send them one of your flyers and business cards to recruit them as possible clients.

Most savvy aircraft washing and detailing companies will tell you that word-of-mouth use their best advertising. This is true. It also makes sense to advertise on airport bulletin boards and in local airport newsletters. Insert in one of your flyers in a newsletter that goes out to pilots is a good idea and following up with the direct marketing piece through the mail makes sense if you have a list of all the aircraft owners.

If you cannot get a list there are other ways to get a lists such as the Federal Aviation Administration record of all pilots, sort by zip code. You can also get a list sometimes from aircraft service businesses such as fixed based operators at the airport. Sometimes the airport manager will give you a list that you can use with addresses only.

Either way it is good to contact each and every aircraft owner and pilot in the area to alert them of your aircraft washing and detailing services through the U.S. mail. Please consider all this in 2006.

Direct Marketing for Mobile Car Washes

Direct marketing and direct mail can work for a mobile carwash company. Most mobile carwash companies are quite happy with the word-of-mouth advertising and referrals they get from providing excellent service to previous customers. This is great indeed, however by using a targeted direct mail and direct marketing package to achieve more business a mobile carwash company can cluster their customers close together.

The closer together that customers are for a mobile carwash the easier it is for them to remain efficient and this means less travel time between customers and therefore less fuel expended. With gasoline at 3 dollars per gallon it makes sense to cluster customers and put them closer together and this is one thing that direct marketing and direct mail can do for a mobile carwash company.

I have been a mobile carwash business for 27 years and I have always felt that if you keep your routes consolidated that you can wash more cars in a day and therefore make more money. You can also add more units to your business to handle more consolidated routes. Direct mail and direct marketing package therefore makes sense for mobile carwashes almost as much has fixed site carwashes. Please consider all those in 2006.

Buy Business Mailing Lists

Business mailing lists considerably increase the power of a company’s marketing campaign. Many companies buy mailing lists to help bolster their advertising. These lists target consumers by demographic lifestyles and purchase behavior, and target businesses by standard industrial classification (SIC) code, sales volume or size.

Mailing list brokers or vendors like,, AllMedia,, and rent or sell their mailing lists to advertisers. In most cases, the mailing lists put on sale are actually rented from the owners. This rent transaction mostly works on agreements for one-time use, as well as unlimited usage for restricted time periods. List owners insert dummy names to track the use of their lists and ensure that they are not used beyond the agreement parameters. List owners also usually want to review the direct mail piece or telemarketing script before they rent the list.

Lists are usually sold for single use (a premium needs to be paid for multiple uses) and cost between $65 and $85 per thousand records. These lists come in disk, tape, and printouts or pressure-sensitive labels. Residential lists are cheaper, at $20 per thousand. List owners usually keep a minimum order requirement.

Using the right B2B mailing lists can mean a profitable direct mail campaign. It is important to locate targeted mailing lists that have well-known sources and a track record of getting high responses.

The quality of the lists depends on how much experience the list broker has in the direct marketing industry. The mailing list broker is a professional marketer and consultant, who finds the right mailing lists best suited to the specified marketing campaign, and during the list rental process provides mailing list analysis, offers recommendations, and handles all monetary transactions.